HBSP (USA)
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Merck Sharp & Dohme Argentina, Inc. (A)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Case HBS-398033-EKnowledge and CommunicationDescribes the efforts of the new managing director of Merck's subsidiary for Argentina, Uruguay, and Paraguay to transform the organization and its culture. Focuses on a critical decision: whether to offer the son of a high-ranking official in the governmStarting at €8.20
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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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Shouldice Hospital Ltd.
Heskett, James L.Case HBS-683068-EService and Operations ManagementVarious proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity and organizational analysis, describes a well-focused, well-managed medical service facility that may well point the way to future economies in the field.Starting at €8.20
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Plaza, the Logistics Park of Zaragoza (Spanish Version)
Watson, Noel; Kraiselburd, SantiagoCase HBS-611S10Service and Operations ManagementEn el año 2000, el Gobierno de la Comunidad Autónoma de Arag n, España, hizo público un proyecto para el desarrollo de un parque logístico a gran escala en las afueras de la ciudad de Zaragoza. Con una superficie de casi 13 kilómetros cuadrados, PLAZA (un acrónimo de Plataforma Logística de Zaragoza) sería, de lejos aparcar bien construidas o en desarrollo en toda Europa los mayores logística. Este caso ilustra las motivaciones detrás de tal empr...Starting at €8.20
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Spain: Can the House Resist the Storm (Spanish Version)
Comin, DiegoCase HBS-712S01Knowledge and CommunicationEl 16 de septiembre de 2008, el presidente Rodríguez Zapatero reconoció la gravedad de la situación macroeconómica de España y señaló claramente que el culpable delante del Congreso español: "Que nadie duda; ya existe un amplio consenso sobre el origen de la crisis: [Se ] es en el de sus hipotecas de alto riesgo de Estados Unidos y ". Durante los últimos ocho años, España ha pasado por una fenomenal expansión que ha tenido muchos ingredientes imp...Starting at €8.20
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Revenue Recognition and FOB Sales Accounting (Spanish version)
Chapman, Craig JCase HBS-419S09Accounting and ControlWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Biovail Corporation, a major Canadian pharmaceutical company listed on the New York Stock Exchange, announces that it will miss its quarterly earnings target by $25 to $45 million, blaming $10 to $15 million of the shortfall on a truck accident involving a shipment that left its facility on the last day of t...Starting at €8.20
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Husky Injection Molding Systems (Spanish version)
Rivkin, Jan W.Case HBS-706S18StrategyHusky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust growth and record profits in 1996 when competitors attack its core markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky's...Starting at €8.20