HBSP (USA)
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Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
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Massey-Ferguson Ltd.--1980 (Spanish version)
Baldwin, Carliss Y.; Mason, Scott P.; Hughes, Jennifer H.Case HBS-202S12FinanceMassey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance and position in the industry and raises questions about the company's ability to compete in the long run. Provides information on the firm's claimants in order to focus students on t...Starting at €8.20
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Paez (Spanish version)
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-319S21MarketingPáez, una marca de moda puesta en marcha de Argentina, que se vende alpargatas tradicionales, una categoría de calzado sueño que de repente se despertó cuando la compañía de EE.UU. TOMS prestado el diseño tradicional alpargata, la cubrió con colores de moda y estampados, y ligado a una causa social. Los fundadores de Paez eran muy conscientes de los retos presentes y futuros que enfrentan debido a los recursos y capacidades de su competidor más b...Starting at €8.20