Stanford Graduate School of Business (USA)
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GoPro: Brand Extension
Marks, M; Foroughi, JCase SGSB-SM271-EStrategyIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Starting at €8.20
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Marin Software
Joshua D. Rauh, Jessica MorganCase SGSB-E541-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €8.20
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Profitability of On-Demand Food Delivery Businesses
Marks, M; Foroughi, JCase SGSB-SM270-EStrategyBy 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring: Online or mobile orders were rapidly replacing the traditional method of picking up the phone to call in takeout and delivery orders. Still, concerns began to arise as market participants struggled to raise funding a...Starting at €8.20
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Marin Software - Teaching Note
Joshua D. Rauh, Jessica MorganTeaching Note SGSB-E541TN-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €0.00