HBSP (USA)
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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In Service for Sight (Spanish version)
Rangan, V. KasturiCase HBS-506S02MarketingStarting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. Aravind's founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing ...Starting at €8.20
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Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A) (Spanish version)
Rangan, V. KasturiCase HBS-513S02StrategyLocated in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300 hectares of land expropriated from local subsistence farmers. In 2000, to contest this loss of land, mining-related environmental degradation, and allegations of human rights abuses, a coa...Starting at €8.20
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Cardiac Care for the Poor (A) (Spanish version)
Khanna, Tarun; Rangan, V. KasturiCase HBS-514S15Business Ethics and Corporate Social ResponsibilityDescribes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United St...Starting at €8.20
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Equitas Microfinance (B): Response to the Andhra Pradesh Crisis
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCase HBS-113005-ESupplement for case 510104Starting at €5.74
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Aurolab: Bringing First-World Technology to the Third-World Blind
Rangan, V. KasturiCase HBS-507061-EStrategyAurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements of Aravind. With its impending move to a new, world-class facility, fundamental questions of strategic direction and mission fulfillment gained renewed attention among the organiza...Starting at €8.20
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Zucamor S.A.: Competencia global en Argentina
Rangan, V. KasturiCase HBS-506S22MarketingDescribe la evolución de Zucamor y su estrategia de negocios, particularmente después de la apertura de la economía argentina en 1992 y 1993. Las huellas de la acción que llevó a su asociación con el papel de EE.UU. gigante Union Camp. Plantea algunos de los desafíos críticos que enfrenta la nueva administración de la empresa.Starting at €8.20
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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)
Rangan, V. Kasturi; Rajan, RohithariCase HBS-508S20MarketingHow should the company scale Shakti and make it profitable? Includes color exhibits.Starting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (A)
Rangan, V. Kasturi; Lee, KatharineCase HBS-508021-EFinanceStarting at €8.20
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Sampark Foundation: Transforming Primary Education in India
Rangan, V. Kasturi; Bagai, ShwetaCase HBS-518006-EFounders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with Math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million foundation corpus. A new opportunity presented itself in a third state with a potential to add another 4 million children. In grappling with this new opportunity they had to make c...Starting at €8.20