HBSP (USA)
-
Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
-
Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
-
SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
-
Flextronics: Decisión sobre un sistema de control de planta para producir la Xbox de Microsoft
Polzer, Jeffrey T.; Wagonfeld, Alison BerkleyCase HBS-416S16Leadership and People ManagementJim McCusker debe guiar el proceso de toma de decisiones de un grupo dirigido a conseguir la entrada y aceptación por parte de las personas clave en California, México, y Austria para elegir un sistema de TI en planta para realizar Flextronics. McCusker es gerente de cuentas de Flextronics para el proyecto de Microsoft Xbox. La distancia geográfica y la presión del tiempo hacen que sea difícil para todas las partes pertinentes para montar en pers...Starting at €8.20