HBSP (USA)
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Bringing the Peruvian Government Closer to Its Constituents
Pham, Kathy; Melo, SantiagoCase HBS-KS1301-EEconomicsThe Peruvian government saw the opportunity to leverage digital technologies to increase transparency, rebuild trust, competence and credibility, and get closer to its constituents. In October of 2016, with the mandate to "bring the Government closer to its citizens through innovation," the government launched the Innovation Unit. In Peru, there was an increasing disconnect between society, markets, and public institutions. Lower than expected ec...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
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Groupon for Local Businesses
Teixeira, Thales S.; Kornfeld, LeoraCase HBS-514047-EMarketingLocal businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.Starting at €8.20