HBSP (USA)
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Baxter's Asia Pacific "Talent Edge" Initiative
Siegel, Jordan; Xi, Mimi; Poliquin, ChristopherCase HBS-711408-EStrategyTo maximize their effectiveness, color cases should be printed in color. Can multinationals wield competitive advantage by aggressively hiring talented members of the excluded social group in each market? This is the subject of Siegel's global strategy research as well as the focus of this case study.Starting at €8.20