HBSP (USA)
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Carbon Engineering
Lassiter, Joseph B.; Misra, SidCase HBS-814040-EEntrepreneurshipDr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in markets such as California where regulation, derived from a state law designed to manage climate change, restricts the maximum carbon intensity of transportation fuel.Starting at €8.20
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Global Brand Roll-Out (Spanish version)
Quelch, John A.; Labatt-Randle, JacquieCase HBS-511S14MarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20