HBSP (USA)
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Rogers Communications, Inc.: The Wave (Spanish Version)
Deighton, John; Voermann, Karsten; Gilyard, ReginaldCase HBS-508S08MarketingRogers Communications, Inc., el mayor proveedor de televisión por cable de Canadá, es decidir cómo debe responder a los acontecimientos que parecen presagiar la convergencia de la industria con las industrias de la informática y de telecomunicaciones. En particular, se está investigando cómo debe probar el mercado de acceso a Internet de alta velocidad a través de módem de cable. Este caso se describen las decisiones que deben hacerse para llevar...Starting at €8.20