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1-888-Junk-Van
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B11E025-EEntrepreneurship, Information Technologies, Service and Operations ManagementThe case describes the selection of an information technology (IT) product to support the operations of 1-888-Junk-Van, a small waste-collection business. Marcus Kingo, the business owner, has five alternatives from which to choose: a database upgrade, contracting out development of a new software application, using Google Docs, using an online tool framed as Platform as a Service (PaaS), or implementing a small-business enterprise resource-plann...Starting at €8.20
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1-888-Junk-Van (Spanish version)
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B11ES025Entrepreneurship, Information Technologies, Service and Operations ManagementThe case describes the selection of an information technology (IT) product to support the operations of 1-888-Junk-Van, a small waste-collection business. Marcus Kingo, the business owner, has five alternatives from which to choose: a database upgrade, contracting out development of a new software application, using Google Docs, using an online tool framed as Platform as a Service (PaaS), or implementing a small-business enterprise resource-plann...Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Northern Telecom (B): El lanzamiento de Norstar
Dolan, Robert J.Case HBS-508S21MarketingNorthern Telecom ha invertido $ 50 millones para desarrollar una nueva familia de sistemas telefónicos para pequeñas empresas. La propuesta de inversión se justifica sobre la base de la cuota de mercado impacto apreciable. Ahora, el equipo del proyecto debe desarrollar el programa de marketing de apoyo adecuada para la puesta en marcha del producto en dos mercados - los Estados Unidos y Canadá.Starting at €5.74
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HTT Supercar
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B12E001-EEntrepreneurship, Information TechnologiesThe case focuses on HTT, a small Canadian automotive manufacturer working in the highly specialized niche of supercars. HTT was only three months away from finishing the design stage of its vehicle, the Pléthore, and had to make decisions regarding the production stage. Among them, the company needed to decide how it would support its value chain processes with information technology (IT). However, a detailed set of requirements for an IT system ...Starting at €8.20