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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Wattpad
Deighton, John; Kornfeld, LeoraCase HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Starting at €8.20
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The Canada Pension Plan Investment Board: October 2012
Lerner, Josh; Rhodes-Kropf, Matthew; Burbank, NathanielCase HBS-813103-EFinanceThe Canada Pension Plan Investment Board (CPPIB) is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In October of 2012, Mark Wiseman was just 12 weeks into his role as chief executive officer, and he must decide how to lead the organization to outperform the market as it grows larger and more geographically disperse. After seven years of eschewing th...Starting at €8.20
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The Canada Pension Plan Investment Board: October 2012, Teaching Note
Lerner, Josh; Rhodes-Kropf, Matthew; Burbank, NathanielTeaching Note HBS-814085-EFinanceTeaching Note for 814085.Starting at €0.00