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Scenic Floral Inc.: Growing a Start-Up
Susan J. Van Weelden; Laurie George Busuttil; Emma Vander PloegCase IVEY-9B21M015-EStrategyIn May 2020, Scenic Floral Inc. (Scenic), a Beamsville, Ontario start-up that sourced fresh cut flowers from Colombian farms and the Niagara Peninsula, was aggressively looking to expand the business. The company’s Mother’s Day sales had started out very slowly in 2020 as the floral industry in Canada and worldwide began to recover from the coronavirus (COVID-19) pandemic. While a flurry of last-minute orders from Scenic’s two largest customers m...Starting at €8.20
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCase IVEY-9B18M165-EEntrepreneurship, StrategyIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Starting at €8.20
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Shandong Gold's Proposed Acquisition of TMAC in the High Arctic (Spanish version)
Su Liu; Paul W. Beamish; Alex BeamishCase IVEY-W29926StrategyIn May 2020, Chinese state-owned Shandong Gold Group was attempting to acquire the Canadian gold mining company TMAC Resources, whose gold mines were located in the High Arctic. If this acquisition took place, it would be the first time Shandong Gold Group would operate a gold mine outside of China. However, it would be a challenge for Shandong Gold Group to operate a mine in such a hard-to-navigate polar environment. As well, there were other li...Starting at €8.20