IESE (España)
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Hispamatic
Gómez, Sandalio; Sánchez, J.Case DP-77-ELeadership and People ManagementStarting at €8.20
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Vueling: The New Generation Airline (B)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1562-EEntrepreneurship, Innovation and Change, StrategyVueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.Starting at €5.74
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Xing AG: Securing Leadership in the European Online Social Networking Market
Kaganer, Svetlana; Sieber, Sandra; Ferraro, FabrizioCase SI-173-EInformation TechnologiesThe case explains how the German-based professional social networking site Xing was trying to figure out how to compete against its US competitor LinkedIn for the dominance of the European market in 2009. It was facing a series of land marking decisions, ranging from a revision of its pricing scheme to the expansion into business to business operations.Starting at €8.20
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Hispamatic
Gómez, Sandalio; Sánchez, J.Case DP-77Leadership and People ManagementPreparando el convenio colectivo de una empresa mediana (500 personas) de servicios técnicos, hay un importante número de personal de mantenimiento que ha creado un sindicato independiente. La dirección se encuentra con las peticiones de los sindicatos mayoritarios para el convenio y la petición del sindicato independiente de negociar un convenio franja. (Also available in English).Starting at €8.20