IESE (España)
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Employer branding en Siemens: ¿quién lidera la marca (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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'Employer branding' en Siemens: ¿quién lidera la marca (B)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1371Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €5.74
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EOS: Growing the Business of Additive Manufacturing (AM)
Sachon, Marc; Sastre Boquet, IsaacCase P-1160-EInnovation and Change, Service and Operations Management, StrategyEOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth of AM and wishes to become a facilitator of it. How can it grow the company to meet increased dem...Starting at €8.20
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Siemens Employer Branding B: Who Owns the Brand (B)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1371-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era where digitalization and data science was key in engineering, it found itself competing for talent with the likes of Google, Apple or Microsoft, while being perceived as a much less attractive place for work than these hotshot companies. Indeed, when performing a survey Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative compa...Starting at €5.74
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Pirelli: Invertir en Reifen Ritter
De Agostin, Luca; Liechtenstein, HeinrichCase F-793FinanceEste caso describe la decisión que debe tomar el nuevo director de marketing y ventas de un fabricante de neumáticos de Alemania con respecto a la solicitud de préstamo de un distribuidor independiente. A lo largo del caso se describe el uso que los proveedores hacen de las líneas de crédito y los préstamos, que utilizan como instrumentos para "invertir" en sus clientes, y los distintos beneficios que obtienen en términos de crecimiento (por ejem...Starting at €8.20
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Pirelli: Investing in Reifen Ritter
De Agostin, Luca; Liechtenstein, HeinrichCase F-793-EFinanceThe case describes the decision of the newly appointed Marketing and Sales Director in Germany for a tire producer regarding a loan request from an independent retailer. The case shows how suppliers can use credit lines and loans as instruments to "invest" in their clients, and the various potential benefits for the supplier in terms of growth (e.g. higher sales volumes, higher customer penetration, stronger customer loyalty, increased profitabil...Starting at €8.20