HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Blockchain, Cryptocurrencies and Digital Assets
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCase HBS-818066-EEntrepreneurshipDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Starting at €8.20
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Hoechst and the German Chemical Industry (Spanish Version)
Gomes-Casseres, Benjamin; McQuade, KristaCase HBS-319S11EconomicsDescribe el surgimiento de la industria química alemana y los factores específicos basados en los países que contribuyó a la subida. Se centra en la firma alemana Hoechst: su historia, su posición después de la Segunda Guerra Mundial, y su posterior internacionalización. Establecer en 1986 cuando Hoechst estaba considerando una adquisición multimillonaria de Celanese Corp. en los Estados Unidos. Al considerar los méritos de esta adquisición, lo...Starting at €8.20