Ivey Business School (Canada)
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Bixi Goes to New York
Yves Plourde; Jean-Louis SchaanCase IVEY-9B15M013-EEntrepreneurship, StrategyIn May 2011, the Public Bike System Company, based in Montreal, Canada, was preparing to answer a request for proposal by New York City to create a financially self-sustaining public bike-sharing system. Three years earlier, the company, owned by the Montreal Transit Authority, had created Bixi, a service that made bikes available to members through docking stations, powered by solar energy, spread across the city. Although its financial structur...Starting at €8.20
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Belle Air Charter (Spanish version)
Elizabeth M.A. Grasby; Scott GriffithCase IVEY-9A93KS10Accounting and ControlEl dueño de una empresa de taxi aéreo desea determinar porqué el negocio experimento otro año de operaciones con pérdidas. Él decide generar un cuadro de resultados que reflecte las ganancias o pérdidas incurridas por cada avión para poder tomar una decisión en cuanto a la mezcla de flota más apropiada para los años siguientes.Starting at €8.20
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Car2go Montreal: The Electrification Opportunity
Yves Plourde; Felipe HelferCase IVEY-9B16M056-EStrategyIn 2015, the City of Montreal issued an international request for interest for the implementation of an all-electric carsharing service. This situation represented both a threat and an opportunity for car2go, a carsharing service company and a subsidiary of Daimler that had successfully operated 29 carsharing systems across Europe and North America. Would it be worthwhile for car2go to respond to the request for interest and, in doing so, adapt i...Starting at €8.20