Ivey Business School (Canada)
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Little Short Stop: Creating Strategy for a Shifting Industry
Meredith Woodwark; Karin Schnarr; Gerry BesCase IVEY-9B20M076-EEntrepreneurship, StrategyIn early 2019, the general manager of Little Short Stop Stores, a chain of local, family-owned convenience stores in southwestern Ontario, Canada, was projecting a loss for that year. The loss was due in part to a provincial minimum wage increase to CA$14.00 that came into effect on January 1, 2018, increased from $11.60 in 2017 and $11.40 in 2016. Before this change, the store chain had been exceeding the average industry growth rate by 5 per ce...Starting at €8.20
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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20