Ivey Business School (Canada)
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Champagne Cattier: The Diversification Challenge
Nathalie Spielmann; Christopher WilliamsCase IVEY-9B18M146-EEntrepreneurship, StrategyThe Cattier family had been active in the Champagne region of France for over 250 years. Starting out as growers of grapes, they moved into champagne production, initially for local consumption. By 2017, the Cattier company, which had reached 35 full-time employees, engaged in related diversification activities on multiple fronts and internationalized its market. Cattier was selling its champagne to markets such as the United States, Japan, and t...Starting at €8.20
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Readiness to Internationalize at Maynooth Natural Granite
Christopher Williams; Carolyn BurnsCase IVEY-9B14M093-EEntrepreneurship, StrategyWhile internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned tha...Starting at €8.20