Ivey Business School (Canada)
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F.P. Journe: Continuing the Tradition of Haute Horology Excellence
Ken Kwong-Kay WongCase IVEY-9B14A073-EEntrepreneurship, Marketing, StrategyIn the summer of 2014, the founder and sole owner of F.P. Journe, a maker of luxury watches, sat in his Geneva headquarters and wondered about the future. Founded in 1999, the private company had 125 employees and a strictly limited production of 850 to 900 watches per year. It was a well-respected brand that was distributed globally through a network of company-owned boutiques and third-party jewellery stores. Its exclusively designed and indivi...Starting at €8.20
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Pequignet: The Face of the Renaissance of French Haute Horlogerie
Ken Kwong-Kay WongCase IVEY-9B15A022-EEntrepreneurship, Marketing, StrategyFor French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collectio...Starting at €8.20
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Mobiado Luxury Mobile Instruments: Form over Features
Margaret Osborne; Ken Kwong-Kay WongCase IVEY-9B16A020-EEntrepreneurship, Marketing, StrategyIn 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company’s marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company’s strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succee...Starting at €8.20
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TwinHills Centro: Social Return on Investment
Mahrukh Tahir; Elizabeth Henderson; Irene HerremansCase IVEY-9B16M087-EEntrepreneurship, StrategyIn 2012, TwinHills was a proposed community development project by a private land developer in Calgary, Canada. The developer's utopian vision was to create a community that met a “five bottom line” model of economic, social, environmental, technological, and spiritual components. This vision was not necessarily shared by the agencies involved in the development approval process, including those in city council. The landowner identified social re...Starting at €8.20
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Enbridge: Looking Toward the Future
Fernanda Lorenzetti Alves; HangXing Ma; Irene Herremans; Cameron WelshCase IVEY-9B16M025-EStrategyIn 2009, Enbridge announced the Neutral Footprint program to enhance its social licence to operate, increase its corporate responsibility, and in turn improve its corporate reputation through good performance. The program also gave Enbridge an opportunity to provide information about its financial and non-financial performance. By the end of 2012, Enbridge had suffered from unfavourable publicity due to oil spills. It also encountered a great dea...Starting at €8.20