Ivey Business School (Canada)
-
The Good Night Motel
Richard H. Mimick; David C. Shaw; Elizabeth M.A. Grasby; Raymond W. LeducCase IVEY-9B12B014-EAccounting and ControlThe Good Night Motel is considering offering special pricing for a two-day church convention event involving 20 rooms. This requires the owner to perform contribution analysis, sensitivity analysis, and some qualitative analysis.Starting at €8.20
-
Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCase IVEY-9B12N008-EFinanceEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Starting at €8.20
-
John Gilbert
David C. ShawCase IVEY-9B13N009-EFinanceA retiring professor must establish a comprehensive financial plan that enables him and his wife to achieve their target lifestyle. In preparing this plan, they devise a budget and a travel agenda and then determine whether they can achieve these outlays and, if so, what risks are involved and how they might manage these risks. They must consider the optimal mix of debt and equity, domestic and foreign currencies, and short- and long-term debt is...Starting at €8.20
-
ParticipACTION: A Social Marketing Challenge to Halt Canada’s Obesity
Dante Pirouz; Monica C. LaBarge; Karam PutrosCase IVEY-9B15A011-EMarketingOn July 12, 1971, Sport Participation Canada, a not-for-profit company, was established by the Canadian government to encourage Canadians to increase their physical activity levels to fight the “obesity epidemic” that was causing health care costs to soar. One year later, the company was nationalized and renamed ParticipACTION. To spread its message, it relied on humourous ads, especially on TV, to encourage adults and children to exercise more. ...Starting at €8.20
-
Target Canada
Dante Pirouz; Steven (Sang Kil) HongCase IVEY-9B14A059-EMarketing, StrategyIn 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new pres...Starting at €8.20
-
A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
-
Chef’s Toolkit Inc. (Spanish version)
David C. Shaw; Blair ZilkeyCase IVEY-9A94BS26FinanceUUn emprendedor ansioso por comenzar un negocio de manufactura de pasta necesita fondos para financiar la adquisición de la maquinaria y capital de trabajo. Un inversor demanda un presupuesto del efectivo durante el primer año del negocio, así como también balances proyectados.Starting at €8.20
-
Porsche: Harnessing Social Media
Dante Pirouz; Ken MarkCase IVEY-9B14A060-EMarketingThe marketing director of an advertising agency is considering marketing options to present to Porsche Canada. The goal is to generate sales of Porsche vehicles in Canada by using social media to highlight the fact that Porsches can be driven in winter conditions. The objective of this program, which includes a variety of social media tools and messages, augments Porsche Car Canada’s traditional marketing campaign of billboards, event sponsorship...Starting at €8.20
-
Lululemon Athletica Inc.
Dante Pirouz; Kelly Huang (Arman)Case IVEY-9B14A034-EEntrepreneurship, MarketingNear the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company's reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as ...Starting at €8.20
-
Pattison & Sons Lumber and Construction Supplies
Paul M. Bishop; David C. Shaw; Janet CarterCase IVEY-9B05B022-EAccounting and ControlThe owner of a lumber and building supply business is interested in finding out how much the business is worth and how to go about selling it. The business is currently enjoying considerable success and earnings are at record levels. She must decide which valuation method to choose.Starting at €8.20