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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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TD Canada Trust (B): Linking the Service Model to the P&L
Campbell, Dennis; Kazan, BrentCase HBS-108043-EStarting at €5.74
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TD Canada Trust (C): Translating the Service Model to Service Operations
Campbell, Dennis; Kazan, BrentCase HBS-108055-EStarting at €5.74
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TD Canada Trust
Campbell, Dennis; Kazan, BrentCase HBS-110049-EAccounting and ControlThe case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and acquisitions, Canada's fifth largest commercial bank, Toronto-Dominion Bank (TD Bank), undertook a merger with a relatively small trust company, Canada Trust, which was known for except...Starting at €8.20
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Superb Trucks LP: How to Conduct a Field Experiment
Mansur Khamitov; Jodie Whelan; Matthew ThomsonCase IVEY-9B15A025-EMarketingIn August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experime...Starting at €8.20
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TD Canada Trust (A): The Green and the Red
Campbell, Dennis; Kazan, BrentCase HBS-108005-EThe case series illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and acquisitions, Canada's fifth largest commercial bank Toronto-Dominion Bank (TD Bank) undertook a merger with a relatively small trust company, Canada Trust, which was known for e...Starting at €8.20