HBSP (USA)
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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The Northwest Passage
Leonard, Herman B.; Brannen, PeterCase HBS-309067-EFollowing dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case summarizes the bleak history of the exploration of the Northwest passage over several centuries, examining expeditions that employed a broad spectrum of strategies, leadership styl...Starting at €8.20
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The Northwest Passage (Epilogue)
Brannen, Peter; Leonard, Herman B.Case HBS-309068-ESupplement to 309067Starting at €8.20