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Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English