IESE (España)
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UEFA Euro 2008
de Santiago, Rafael; Martínez Pedraza, ManuelCase AD-322-EKnowledge and CommunicationThis case deals with the valuation of the risk involved in a particular business situation, and how to hedge that risk by means of insurance. It allows to show the strength of Monte Carlo simulation when dealing with complex risks. It also allows to explain a frequent bias in the decision making process.Starting at €8.20
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UEFA Euro 2008 (Portuguese Version, Brazil)
de Santiago, Rafael; Martínez Pedraza, ManuelCase AD-322-PBKnowledge and CommunicationThis case deals with the valuation of the risk involved in a particular business situation, and how to hedge that risk by means of insurance. It allows to show the strength of Monte Carlo simulation when dealing with complex risks. It also allows to explain a frequent bias in the decision making process.Starting at €8.20
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Eurocopa 2008
de Santiago, Rafael; Martínez Pedraza, ManuelCase AD-322Knowledge and CommunicationEn este caso se trata la evaluación del riesgo de una determinada situación empresarial y cómo protegerse de él recurriendo a los seguros. El caso demuestra la solidez del método de Montecarlo para abordar riesgos complejos y permite explicar un prejuicio en el que se cae con frecuencia durante la toma de decisiones.Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888MarketingAnfi del Mar, S.A. está a punto de lanzar su centro de multipropiedad de cinco estrellas en Gran Canaria, una de las islas del archipiélago canario, que se venderá a los turistas alemanes, británicos y españoles. También quieren ampliar la acción de marketing a los países escandinavos. En julio de 1992, cuando se escribe el caso, el equipo de dirección de Anfi del Mar, S.A. ha terminado los planes para el marketing y venta del centro. Se han term...Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20