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Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Decorative Interiors Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07M077-EPublished: Jan 31, 2008Format: PDFPages: 9Language: English - Case
NoVeggie Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07D016-EPublished: Oct 24, 2007Format: PDFPages: 8Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English