Default Category
- Case
Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Spectrum Brands, Inc. - The Sales Force Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06A035-EPublished: Feb 26, 2007Format: PDFPages: 20Language: English - Case
Rayovac Corporation - The Rechargeable Battery Opportunity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06A036-EPublished: Feb 26, 2007Reviewed: Apr 11, 2007Format: PDFPages: 18Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English