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Air Miles Canada: Rebranding the Air Miles Rewards Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A009-EPublished: Nov 21, 2007Reviewed: Apr 3, 2008Format: pdfPages: 11Language: English - Case
Vincor: Project Twist
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A002-EPublished: Jan 31, 2008Reviewed: Dec 2, 2015Format: pdfPages: 22Language: English - Case
Molson Canada: Social Media Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A014-EPublished: Oct 23, 2008Reviewed: May 4, 2017Format: pdfPages: 13Language: English - Case
Best Buy Inc. - Dual Branding in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS16Published: Jan 23, 2012Reviewed: May 11, 2010Format: pdfPages: 20Language: Spanish - Case
Molson Canada: Social Media Marketing (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08AS14Published: Jan 23, 2012Format: pdfPages: 14Language: Spanish - Case
Northwest Mutual Funds
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A003-EPublished: May 6, 2008Format: pdfPages: 17Language: English - Case
Best Buy Inc. - Dual Branding in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A016-EPublished: Jun 26, 2009Reviewed: May 11, 2010Format: pdfPages: 17Language: English