Stanford Graduate School of Business (USA)
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Qihoo 360: A Subversive Tiger in the Internet Jungle
Harikesh Nair, Sheila MelvinCase SGSB-M355-EMarketingQihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market relatively late and adopted the “freemium” model as the basis of its business. “In the beginning,” said Qihoo founder Zhou Hongyi, “Forget how to make money – focus on how to create a valuable service for every cons...Starting at €8.20