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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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Sidewalk Labs: Privacy in a City Built from the Internet Up
John, Leslie K.; Weiss, Mitchell B.; Kelley, JuliaCase HBS-819024-EEntrepreneurshipBy the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit "Ask Me Anything" session in January 2018, he had only nine months remaining to convince the people of Toronto, their government representatives, and presumably his parent company Alphabet, Inc., that Sidewalk Labs' plan to construct "the first truly 21st-century city" on the Canadian city's waterfront was a sound one. Along with much excitement and optimism, strains of conce...Starting at €8.20
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Maple Leaf Simply Fresh (A)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A008-EMarketingA new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. The chilled ready meals category in Canada is expected to exceed $200 million by 2011, and plans call for Maple Leaf to own more than half the category by that time. In the (A) case in this four-part series, the vice president of innovation and brand development is convening a group meeting to finaliz...Starting at €8.20
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Sidewalk Labs: Privacy in a City Built from the Internet Up, Teaching Note
John, Leslie K.; Weiss, Mitchell B.Teaching Note HBS-820023-EEntrepreneurshipTeaching note to case 819024Starting at €0.00