HBSP (USA)
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Rogers Communications, Inc.: The Wave (Spanish Version)
Deighton, John; Voermann, Karsten; Gilyard, ReginaldCase HBS-508S08MarketingRogers Communications, Inc., el mayor proveedor de televisión por cable de Canadá, es decidir cómo debe responder a los acontecimientos que parecen presagiar la convergencia de la industria con las industrias de la informática y de telecomunicaciones. En particular, se está investigando cómo debe probar el mercado de acceso a Internet de alta velocidad a través de módem de cable. Este caso se describen las decisiones que deben hacerse para llevar...Starting at €8.20