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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Molson Canadian - The Rant (Spanish version)
Robert J. Fisher; Scott WalkerCase IVEY-9B01AS25MarketingMolson Canadá produjo el Molson Canadian, la mejor cerveza vendedora de Canadá. La campaña publicitaria anterior del canadiense “el Rant” había sido increíblemente popular haciéndole uno del ads más acertado para Molson en un rato largo, y ganando concesiones de publicidad internacionales y domésticas numerosas. El equipo de la comercialización para el Molson Canadian tuvo que encontrar el tema para la campaña publicitaria siguiente, y debe decid...Starting at €8.20
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Kids & Company: Entering the U.S., Teaching Note
Groysberg, Boris; Preble, MatthewTeaching Note HBS-419002-EStrategyTeaching note for case 418011.Starting at €0.00
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Leo Burnett Interactivo (Spanish version)
John S. Hulland; Robert J. Fisher; Ken Mark; Elizabeth O'NeilCase IVEY-9B00AS05Entrepreneurship, MarketingLeo Burnett Canada debe decidir como se organizará para proveer servicios de publicidad en Internet a clientes actuales y potenciales. Tratar al grupo Interactivo como una entidad de negocios separada tiene la ventaja de mantener una cultura emprendedora separada, para continuar el desarrollo de cualidades técnicas y creativas que son específicas de Internet, y hacer crecer la base de clientes de Leo Burnett. O, Leo Burnett puede hacer al grupo I...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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Kids & Company in 2018
Groysberg, Boris; Preble, MatthewCase HBS-419054-EStrategyThis case reveals to readers what has transpired at Kids & Company in the year following the decision point presented in Kids & Company: Entering the U.S. (case 418-011).Starting at €8.20
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Canada Mortgage and Housing Corporation in Motion
Groysberg, Boris; Abbott, Sarah L.Case HBS-417049-ELeadership and People Managementshould he continue to push forward with a change agenda? Or should the organization pause and catch its breath? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Kids & Company: Entering the U.S.
Groysberg, Boris; Preble, Matthew; Connolly Baden, KatherineCase HBS-418011-EStrategyIn April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed with its planned U.S. expansion. Kids & Company already has five U.S. childcare centers in and around Chicago, Illinois, and one under construction in Boston, Massachusetts, but before...Starting at €8.20
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Canada Mortgage and Housing Corporation: "One CMHC" and Version 3.0
Groysberg, Boris; Abbott, Sarah L.Case HBS-419068-ELeadership and People ManagementThe case provides details on Canada Mortgage Housing Corporation's strategy, organizational design, culture, and people practices and how they fit together to support CMHC's goals.Starting at €8.20
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Canada Mortgage and Housing Corporation in Motion, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-419089-ELeadership and People ManagementTeaching note to case 417049Starting at €0.00