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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E014-EEntrepreneurship, Information TechnologiesIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Starting at €8.20
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Kitimat Clean Ltd.
Rebecca A. Grant; Saul KleinCase IVEY-9B15M094-EEntrepreneurship, StrategyA successful business executive and avid sailor had been thinking about new solutions to an old problem: safely transporting oil products. In late June 2014, the Canadian government had just approved a pipeline to carry bitumen from Alberta to the British Columbia coast. The immediate reaction from First Nations and environmental groups was extremely negative. Against this backdrop, the executive had put forward a radical proposal to refine the b...Starting at €8.20
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RevenueWire.com: Growing in a Competitive Affiliate Industry
Rebecca A. GrantCase IVEY-9B11M029-EEntrepreneurship, Marketing, StrategyAfter three years of rapid growth in a relatively young industry, the affiliate and payment-processing company RevenueWire.com found itself operating in a very different environment. Sales growth in the company’s affiliate network service had leveled off, and orders for Q1 2010 looked just like those for Q1 2009. New competitors, low entry barriers, and a plateau in the affiliate market meant few opportunities for growth across the industry. Desp...Starting at €8.20
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Calgary Drop-In Centre: Donor Information System
Derrick Neufeld; Deb Elkink; Michelle Woo; Dennis Dupuis; Dan HausermannCase IVEY-9B17E003-EInformation TechnologiesIn the spring of 2016, the director of finance and administration for the Calgary Drop-In & Rehab Centre was frustrated with the organization’s legacy donor and volunteer information system. The technology platform was outdated, data integrity was out of control, costs were spiralling, and most importantly, required information was not available on demand. The director was concerned that these issues with the organization’s information systems wo...Starting at €8.20
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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCase IVEY-9B17E015-EEntrepreneurship, Information TechnologiesIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Starting at €8.20
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E013-EEntrepreneurship, Information TechnologiesWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Starting at €8.20