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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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Rubbish Boys
Wasserman, Noam; Galper, RachelCase HBS-808101-EEntrepreneurshipIt looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so he could start all over again when he became disillusioned with the company's developing culture, and failing at experimenting with student franchising to increase the rate of growt...Starting at €8.20
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Rubbish Boys (Spanish version)
Wasserman, Noam; Galper, RachelCase HBS-811S01EntrepreneurshipParecía que el fundador y CEO Brian Scudamore podría no ser capaz de seguir la franquicia como una opción de crecimiento para su negocio de chatarra de eliminación después de todo. Con los años, que había superado muchos obstáculos, incluyendo la compra a cabo su "demasiado ardiente" co-fundador, disparando a todos sus empleados para que pudiera empezar todo de nuevo cuando él se desilusionó con la cultura el desarrollo de la compañía, y en su de...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20