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Tomasso Corporation: Including Spirituality in the Organizational Culture (B)
Corrales A.; Melé, DomènecCase BE-155-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case follows on from case A, and begins with Rob McKenzie's decision to fire the 11 recalcitrant staff, and shows how he does this in accord with the spiritual and humanistic values outlined in "Our Project". It then goes on to show how he gradually introduced the company's guiding values to all aspects of its daily management.Starting at €5.74
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Tomasso Corporation: Incorporando espiritualidad en la cultura empresarial (A)
Corrales A.; Melé, DomènecCase BE-154Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl director ejecutivo y propietario único de la compañía considera la empresa como apoyada en dos columnas, una edificada con aspectos económicos y otra con aspectos humanos. Ambas columnas están en continua tensión pero se equilibran, a modo de piedra angular, por fuerzas interiores que hay que buscar en la trascendencia. Esta piedra angular tiene que dar lugar a decisiones armónicas, justas y humanas, sin olvidar la necesidad primaria de obten...Starting at €8.20
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The Heat is ON
Mark Zbaracki; Maziar RazCase IVEY-9B14M097-EEntrepreneurship, StrategyIn January 2014, the chief executive officer of AutoTherm, a small smart-thermostat design company located in Toronto, Canada, was considering the company’s future in light of the uncertainties and fast changing dynamics of the industry. As an incumbent and small engineering firm, AutoTherm’s plans to sell its first product, B133, through partnership with a large electronics company had not been quite successful. Given the dire state of the compa...Starting at €8.20
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Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Mark Zbaracki; Jedy WangCase IVEY-9B16M138-EStrategyThe Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval an...Starting at €8.20
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Tomasso Corporation: Including Spirituality in the Organizational Culture (A)
Corrales A.; Melé, DomènecCase BE-154-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case traces the history of Tomasso Corp: Starting as a small, family-run business in Montreal, it was always run in a "family way", with close and easy relations between the workforce and the owners. On expanding, in the 1980s, ownership was transferred to another corporation, and the increased workforce, combined with more rational management techniques, soon led to a breakdown in relations between management and the workforce. With the dep...Starting at €8.20
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Tomasso Corporation: Incorporando espiritualidad en la cultura empresarial (B)
Corrales A.; Melé, DomènecCase BE-155Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl nuevo Director General despide a 13 directivos y técnicos del mejor modo posible, siguiendo las pautas establecidas, y contrata con sumo cuidado a quienes los sustituirán. Toma diversas medidas para mejorar la comunicación y el trato humano. Aplica con tesón diversas ?herramientas? de gestión humana y espiritual obteniendo muy buenos resultados. En dos años, las puntuaciones de la encuesta de clima laboral mejoran sensiblemente y los problemas...Starting at €5.74