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Blockchain: A New Solution for Supply Chain Integrity
Xin (Shane) Wang; Xin Xu; Min PanCase IVEY-9B16D026-EService and Operations ManagementIn 2016, blockchain, the technological innovation behind the cryptocurrency bitcoin, was gaining traction as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the US$40 trillion global supply-chain industry. Ultimately, the emergence of blockchain would challenge market positioning in established businesses. Some advant...Starting at €8.20
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCase HBS-613079-EService and Operations ManagementSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Starting at €8.20
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20
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Danish National Advanced Technology Foundation
Shih, Willy; Pierson, MargaretCase HBS-612091-EDanish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making project awards, and then actively managing those projects to try to improve the likelihood of success. DNATF has a small staff of project managers who act as single points of contac...Starting at €8.20
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EKOL Logistics: Thinking Outside the Box
Shih, Willy; Cekin, EselCase HBS-618037-EService and Operations ManagementThis case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and tr...Starting at €8.20
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Novozymes: Establishing the Cellulosic Ethanol Value Chain
Shih, Willy; Chai, SenCase HBS-614001-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But t...Starting at €8.20