Default Category
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getClarity Inc. (A)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E015-ECorporate GovernanceGetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demograph...Starting at €8.20
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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
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getClarity Inc. (B)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E016-ECorporate GovernanceSupplement to getGlarity (A) (see 9B14E015). An Excel spreadsheet for this supplement is available (see 7B14E016).Starting at €5.74