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Renewable Energy Co.
Oana Branzei; Stewart Thornhill; Guy L.F. Holburn; Adam ReedsCase IVEY-9B09M043-EEntrepreneurship, StrategyAfter half a year researching technologies and examining the current and future environment for renewable energy in Ontario, Canada, two MBA graduates must decide which renewable energy field to enter — solar photovoltaic, wind, hydroelectric, geothermal, biogas, or ocean. Each choice represents great opportunities, and the entrepreneurs must ensure that they select the most suitable technology based on their experience and management skills, and...Starting at €8.20
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Sunripe Marketplace: A Private Label Strategy
Kyle Murray; Ken MarkCase IVEY-9B07A003-EEntrepreneurship, MarketingThe founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider h...Starting at €8.20
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Personal Shoppers at Sears: The Elf Initiative
Kyle Murray; Ramasastry ChandrasekharCase IVEY-9B07A019-EMarketingThe senior vice-president of Corporate Store Sales, Sears Canada, was reviewing a new retailing initiative scheduled to launch within a month in all full-line Sears department stores across Canada. For the holiday season, Sears would offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal shoppers were common in upscale department stores, especially in the United States, this concept had not been tr...Starting at €8.20
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Customization at BMW
Kyle Murray; Jason ChanCase IVEY-9B08A007-EMarketingThe product planning manager for BMW Group Canada (BMW) wondered how to revive the once-promising BMW Individual program. Despite a strong start when the BMW Individual Collection (IC) was launched in 2002, and significant growth in total BMW sales over the past three years, IC sales had declined substantially. At the corporate level, no specific measures had been taken to ensure a constant focus on the Individual program. At the customer level, ...Starting at €8.20
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Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Kyle Murray; Ken MarkCase IVEY-9B07A005-EMarketingThis case allows for a discussion on loyalty programs. How should irewards, a consumer loyalty program, take advantage of the new capabilities promised by Indigo's new customer relationship management (CRM) system. Would adjustments to the pricing structure or the membership discounts be appropriate? Ultimately, how could Indigo ensure that its irewards program was both meaningful to customers and contributed to sales growth? The basis of the ire...Starting at €8.20
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Porter Airlines: A Political Fight for Flight
Guy L.F. Holburn; Michael DeluceCase IVEY-9B09M025-EEntrepreneurship, StrategyThe case describes the political, regulatory and stakeholder challenges confronting the founder of Porter Airlines, located in Toronto, Ontario, during the 2002/03 period when he was seeking formal permits to launch the airline from Toronto City Centre airport. The case also includes information on the market opportunity for a new airline, enabling students to assess a) the business case for new entry into a hyper-competitive industry, b) the app...Starting at €8.20
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Globalive: Change in the Canadian Wireless Telecom Industry
Adam Fremeth; Tony S. Frost; Guy L.F. Holburn; Kevin Chan; Peter WalkerCase IVEY-9B11M003-EEntrepreneurship, StrategyThis case describes the situation for Globalive in 2009 shortly after its bid to enter the Canadian wireless telecommunications sector had been denied by the regulatory agency on the grounds that it breached foreign ownership restrictions. The case covers the background to Globalive and the events leading to the regulator’s decision. Andrea Wood, the chief legal officer of WIND Mobile, the wireless brand owned by Globalive, must decide what recom...Starting at €8.20
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TransCanada's Energy East Pipeline: Managing Aboriginal Relations in the Energy Sector
Guy L.F. Holburn; Bruce C. Anderson; Andre WilkieCase IVEY-9B17M009-EStrategyIn October 2013, future prospects for TransCanada’s pipeline project were uncertain, as the company had to find ways to establish and manage relationships with Aboriginal communities along the proposed Energy East pipeline in Canada, particularly in the province of New Brunswick. Following Supreme Court rulings that reinforced the duty to consult and accommodate, Aboriginals came to have a powerful voice in the development of energy infrastructur...Starting at €8.20
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Conroy's Acura: Customer Lifetime Value and Return on Marketing
Kyle Murray; Mike MoffattCase IVEY-9B08A001-EMarketingIn the fall of 2006, the president of Conroy's Acura was examining reports of the company's quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy's Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to...Starting at €8.20