Default Category
-
Pillsbury Cookie Challenge (Spanish version)
Allison Johnson; Natalie MauroCase IVEY-9B11AS001MarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20
-
BonaVista Pools: Finding Expertise to Meet Demand
David Wood; Raza Khan; Jacob PulliaCase IVEY-9B18D016-EEntrepreneurship, StrategyThe president and vice-president of BonaVista Pools Limited (BonaVista) needed to decide what to do for the upcoming pool production season. They received notice that the two employees in charge of overseeing the most crucial step of the pool production process were going to be unavailable for the upcoming period. Anticipating a busy season, the president and vice-president needed to decide whether to hire a new nozzle operator, promote their jun...Starting at €8.20
-
Pillsbury Cookie Challenge
Allison Johnson; Natalie MauroCase IVEY-9B11A001-EMarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20