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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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IA Clarington: Target Click Funds
Chuck Grace; James A. Erskine; Michiel R. LeendersCase IVEY-9B09N022-EFinanceIn October 2008, the senior vice-president for product and business development at IA Clarington (IAC), a life and health insurance company, was preparing for a meeting with the president of IAC. The topic of discussion would be IAC's Target Click Fund, a mutual fund with an options-based guarantee structure targeted towards investors who were looking for growth along with capital preservation. The vice-president had been asked to render his opin...Starting at €8.20
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Lockhurst Hotels International (Spanish version)
Michiel R. LeendersCase IVEY-9A83DS04Service and Operations ManagementEl vicepresidente de las operaciones canadienses de Lockhurst Hotels International enfrenta la siguiente situación: el director de las operaciones en Ontario había recibido una oferta de trabajo con otra cadena de hoteles con un salario anual de U$15,000 sobre su sueldo actual. El vicepresidente se pregunta que acción, si alguna, debe tomar.Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Israeli, Ayelet; Avery, JillCase HBS-518S30MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20