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- Case
Air Miles Canada: Rebranding the Air Miles Rewards Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A009-EPublished: Nov 21, 2007Reviewed: Apr 3, 2008Format: PDFPages: 11Language: English - Case
Vincor: Project Twist
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A002-EPublished: Jan 31, 2008Reviewed: Dec 2, 2015Format: PDFPages: 22Language: English - Case
Marble Slab Creamery: A Grand Occasion
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A034-EPublished: Dec 11, 2009Format: PDFPages: 16Language: English - Case
Sandcore Instruments (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10C012-EPublished: Jul 7, 2010Format: PDFPages: 2Language: English - Case
Best Buy Inc. - Dual Branding in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS16Published: Jan 23, 2012Reviewed: May 11, 2010Format: PDFPages: 20Language: Spanish - Case
Northwest Mutual Funds
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A003-EPublished: May 6, 2008Format: PDFPages: 17Language: English - Case
Cineplex Entertainment: The Loyalty Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A008-EPublished: Apr 1, 2008Reviewed: May 15, 2009Format: PDFPages: 17Language: English - Case
Best Buy Inc. - Dual Branding in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A016-EPublished: Jun 26, 2009Reviewed: May 11, 2010Format: PDFPages: 17Language: English - Case
Sandcore Instruments (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10C011-EPublished: Jul 7, 2010Format: PDFPages: 12Language: English