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A Student's Dilemma: Rent or Buy
Mehmet A. Begen; Caitlin Neal; Sabriya KarimCase IVEY-9B14E013-EInformation TechnologiesWhenever an investment is made, there are always costs and benefits. This case set in 2013 explores, based on quantitative and qualitative factors, a decision that a typical student at university might face. The decision to rent a house or purchase one in order to rent out the additional rooms is a difficult one. All of the pros and cons of each option need to be carefully considered. An Excel spreadsheet is available for students (see 7B14E013).Starting at €8.20
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E014-EEntrepreneurship, Information TechnologiesIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Starting at €8.20
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Deloitte Recommends Client Selection to Regency Bank
Mehmet A. Begen; Stacey YueCase IVEY-9B11E005-ECorporate GovernanceA large financial institution has acquired a sizable portfolio of new clients of travel (corporate expense) cards. The bank must decide on the optimal mix of clients to retain in order to achieve the goals of maximizing profitability, entering a new product market successfully, and maintaining reputation. The optimal mix depends on a number of different factors, including annual account spending level, complexity of serving the account, the numbe...Starting at €8.20
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Mistral Energy: A Tale of Two Power Markets
Mehmet A. Begen; Andrew CornhillCase IVEY-9B14E011-ECorporate GovernanceMistral Energy is looking to build a $40 million power plant in close proximity to both the Alberta and Saskatchewan power markets. The Alberta market is deregulated and the price fluctuates hourly with supply and demand. The Saskatchewan market, on the other hand, is a regulated monopoly. Mistral Energy needs to understand into which market they should sell their power. Because the prices available in Saskatchewan are unknown, Mistral is particu...Starting at €8.20
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Kitimat Clean Ltd.
Rebecca A. Grant; Saul KleinCase IVEY-9B15M094-EEntrepreneurship, StrategyA successful business executive and avid sailor had been thinking about new solutions to an old problem: safely transporting oil products. In late June 2014, the Canadian government had just approved a pipeline to carry bitumen from Alberta to the British Columbia coast. The immediate reaction from First Nations and environmental groups was extremely negative. Against this backdrop, the executive had put forward a radical proposal to refine the b...Starting at €8.20
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RevenueWire.com: Growing in a Competitive Affiliate Industry
Rebecca A. GrantCase IVEY-9B11M029-EEntrepreneurship, Marketing, StrategyAfter three years of rapid growth in a relatively young industry, the affiliate and payment-processing company RevenueWire.com found itself operating in a very different environment. Sales growth in the company’s affiliate network service had leveled off, and orders for Q1 2010 looked just like those for Q1 2009. New competitors, low entry barriers, and a plateau in the affiliate market meant few opportunities for growth across the industry. Desp...Starting at €8.20
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E013-EEntrepreneurship, Information TechnologiesWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Starting at €8.20
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Hyrule Cinemas: Pricing Movies and Popcorn
Mehmet A. Begen; Robert CianfaraniCase IVEY-9B14E012-ECorporate Governance, EntrepreneurshipHyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable. A student spreadsheet is available (see 7B14E0...Starting at €8.20
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Food Truck Forecaster
Mehmet A. Begen; Jen Littleton; Samantha Wong; Rob YellinCase IVEY-9B16E033-EDecision AnalysisIn 2014, the owner of a food truck based in Hamilton, Ontario, was looking over the first year of her operations. In addition to working in Hamilton, she had tried to maximize her revenues by driving to several other cities and charging various prices for each burger, depending partly on the fresh ingredients available in each city. Besides location, the owner had collected data on a few other factors—the weather, the day of the week, the city’s ...Starting at €8.20