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OLGC Finds Its Match (B)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E015-ECorporate Governance, Service and Operations ManagementThis supplement to OLGC Finds Its Match (A), product # 9B09E014, summarizes the results from a series of bets and provides the email response from the game provider following the discontinuation of this particular game.Starting at €5.74
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20
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Colin's Car Detailing
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B14M008-EStrategyThe owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for t...Starting at €8.20
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OLGC Finds Its Match (A)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E014-ECorporate Governance, Service and Operations ManagementThe case illustrates a sports betting product offered by the Ontario Lottery and Gaming Commission. The particular game involved has odds that favour the bettor over the game provider under certain settings. The supplement B case, product 9B09E015, summarizes the results from a series of bets made and provides an email response from the game provider following the discontinuation of this particular game. The case provides an interesting introduct...Starting at €8.20