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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Novo Industri A/S--1981 (Spanish version)
Kester, W. CarlCase HBS-219S02FinanceEste pequeño pero de rápido crecimiento empresa bioquímica danesa debe elegir entre varias oportunidades de financiación que incluyen un eurobono convertible, un derecho que ofrecen en Dinamarca y la emisión de nuevas acciones comunes en los Estados Unidos. El caso se refiere a una amplia gama de cuestiones relativas a la capacidad de una empresa multinacional para reducir su costo de capital tocando diferentes mercados de capitales en todo el mu...Starting at €8.20