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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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Amnesty International
Taylor G.; Valor Sabatier, JosepCase SI-36-EKnowledge and CommunicationThis case describes the mission, organisational structure and operation of Amnesty International, the world-wide organisation devoted to the defense of human rights. The issue of recruiting and fund raising is thoroughly explored.Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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Apple's iPhone: Calling Europe or Europe Calling (Abridged)
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-172-EKnowledge and CommunicationAbridged version of SI-167-E case. Apple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31% and net income surged ahead at a CAGR of 128%). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in ...Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167-EKnowledge and CommunicationApple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31 % and net income surged ahead at a CAGR of 128 %). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in the U.S. selling one million uni...Starting at €8.20
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El iPhone de Apple: llamando a Europa o Europa llama
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167Knowledge and CommunicationApple necesita poca presentación. Tras el exitoso lanzamiento del iPod en 2001, Apple había recorrido una trayectoria de crecimiento rápido (los ingresos se habían incrementado con un crecimiento anual acumulado del 31% y un benefício neto que se había disparado, con un crecimiento anual acumulado del 128%). En 2007, Apple declaró que de nuevo iban a revolucionar otra industria - la de telefonía - con el iPhone. El iPhone se reveló como un éxito ...Starting at €8.20