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City of London Water: Predicting Electricity Prices and Optimizing Operations
Ernesto Arandia; Joe Naoum-Sawaya; Kira Wembo XueCase IVEY-9B19E004-EDecision AnalysisThe manager of Water Operations at the City of London wanted to reduce the cost of pumping water by optimizing energy use. Water Operations had been consistently experiencing higher operational costs, and electricity bills accounted for up to 30 per cent of its direct costs. If the manager could predict the future cost of energy, she could schedule the operation of the water pumps to benefit from periods of low energy prices, potentially saving u...Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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Warehousing Enhancements for E-Commerce Growth
Juri Zguri; Fatma Gzara; Joe Naoum-SawayaCase IVEY-9B20E006-EDecision AnalysisAs an e-commerce logistics manager at the national grocery store chain TrixMag, Jim Vector was continually seeking efficiency improvements in the company’s supply chain. Following positive trends in the online grocery segment, Vector was specifically explStarting at €8.20
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Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals
Zelleke, Andy; Billaud, EmilieCase HBS-318088-EThis case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world's first company known to have crafted a new corporate strategy based on the United Nations Sustainable Development Goals (SDGs). Since then, the company used the SDGs as a lens to screen products, business models and partnerships, and prioritized innovation decisions that cou...Starting at €8.20