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upLIFT: The Use of Gender Pronouns in Email Signatures
Mike Annett; Richard MakCase IVEY-9B20C023-ELeadership and People Management, StrategyThe director of diversity and inclusion at a community agency is trying to decide whether to update her business email signature to express her gender identity by providing preferred pronouns. The director must decide whether the benefits of adding the information exceed the potential costs. Subsequently, in a second and third situation—each situation presented as a separate addition to the main case—the director must decide the extent to which s...Starting at €8.20
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BitGold: Turning Digital Currency into Gold
Jean-Philippe Vergne; Brady BurkeCase IVEY-9B15M129-EEntrepreneurship, StrategyIn April 2015, BitGold, an international savings and payments service, was undergoing the final steps towards its historic initial public offering, which would take place on Canada's TSX Venture Exchange and sought to raise between $10 million to $20 million in funding. With its blending of blockchain technology and aspects of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future FinTech startups by going publi...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehCase IVEY-9B17M109-EStrategyIn February 2017, Scotiabank’s vice-president of digital enablement was sitting in his office at Scotiabank’s Digital Factory in downtown Toronto. He was reflecting on his recent introduction to the financial technology (fintech) company Kabbage, and on how successfully the partnership was progressing. Scotiabank’s vice-president was considering what opportunities the bank should pursue next, specifically in the area of blockchain. The Scotiabank...Starting at €8.20
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TokenFunder: Democratizing Funding and Investing with Blockchain
Jean-Philippe Vergne; Alexander LiCase IVEY-9B18M186-EEntrepreneurship, StrategyTokenFunder Inc. (TokenFunder) was a Canadian blockchain start-up focused on developing a platform to help companies perform token offerings in a legal and compliant way. The Ontario Securities Commission had granted the firm a sandbox that permitted it tStarting at €8.20
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The Gallery Project
Jean-Philippe Vergne; Alexander (A.J.) MillerCase IVEY-9B13M072-EEntrepreneurship, StrategyA young entrepreneur is considering options for starting an art dealership. Everyone has some commonsense knowledge of what an art gallery is, yet very few have realized how competitive the art market is and what it takes to succeed in that industry. The price of a painting can be anywhere between $50 and $500,000, and that price typically does not depend on the objective properties of the artwork itself. This is where the art dealer plays an imp...Starting at €8.20
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Yuser: Funding Start-up Growth with Token Issuance
Jungsoo Ahn; Jean-Philippe VergneCase IVEY-9B20N038-EFinanceYuser Inc. (Yuser) was a young Canadian start-up based in London, Ontario, and focused on developing a gamified media sharing mobile application to help connect businesses with influencers. Yuser’s co-founders had released a marketable version of their apStarting at €8.20
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Lending Loop: FinTech Disruption in Canadian Banking
Jean-Philippe Vergne; Parker CummingCase IVEY-9B16M085-EEntrepreneurship, StrategyLending Loop, a Canadian marketplace (peer-to-peer) lending start-up, was founded in 2014 and launched to the public in 2015. It competed with other peer-to-peer lenders to challenge the Canadian chartered banks and other financial companies for part of the Canadian small-business lending market. Without an established regulatory regime in place, it operated according to its lawyers’ interpretation of securities law. The founders needed to scale ...Starting at €8.20
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MacEwan Residence Services - A Risky Accommodation
Mike Annett; Dana DzivinskiCase IVEY-9B16C045-ELeadership and People ManagementIn November 2014, the Residence Services department at MacEwan University in Alberta, Canada, needed to replace a residence assistant who was exiting midway through the academic year. The new hire would have one semester of work for the current academic year and, with good performance, was expected to return for two semesters of work in the following academic year. One of the qualified applicants had a distinguishable disability: she used a wheel...Starting at €8.20