Default Category
-
Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
-
Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCase IVEY-9B15C008-ELeadership and People ManagementIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Starting at €8.20
-
Ontario Ministry of Small Business & Consumer Services: Managing the Toronto Propane Explosion (A)
Jean-Louis Schaan; Ken MarkCase IVEY-9B10M032-EStrategyIn August 2008, there was a large propane explosion at a propane facility located in Toronto, Ontario and the resulting media coverage was nothing short of extensive. Within 24 hours of the explosion, media coverage shifted from developments at the site to the responsibilities of the Technical Safety and Standards Authority (TSSA). The TSSA was a not-for-profit corporation that was responsible for the delivery of regulatory services and ensuring ...Starting at €8.20
-
Canada Border Services Agency: The Reorganization
Jean-Louis Schaan; Ken MarkCase IVEY-9B13M087-EStrategyIn 2009, after six years of operation and two negative audits, the president of the Canada Border Services Agency is thinking about initiating a reorganization to improve the way the agency is operated. Formed in 2003 from three government departments, the agency has been responsible for a range of activities represented by 90 acts and regulations that cover, for example, border security, immigration, food and plant inspection, intelligence and t...Starting at €8.20
-
Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
-
CivicAction (A): Launching a Multi-stakeholder Initiative
Jean-Louis Schaan; Gerard SeijtsCase IVEY-9B16C018-ELeadership and People ManagementAlthough much had been accomplished since the members of the Commercial Building Energy Initiative Leadership Council first met in September 2009, the co-chairs were concerned about the local landlords’ reluctance to engage in a public race to reduce energy consumption in their respective buildings. As one of three environmental initiatives launched out of CivicAction’s Greening Greater Toronto initiative, reducing the energy consumption in comme...Starting at €8.20
-
CivicAction (B): The Target
Jean-Louis Schaan; Gerard SeijtsCase IVEY-9B16C019-ELeadership and People ManagementSupplement to CivicAction (A): Launching a Multi-stakeholder Initiative, 9B16C018.Starting at €5.74
-
CivicAction (C): The Awards
Jean-Louis Schaan; Gerard SeijtsCase IVEY-9B16C020-ELeadership and People ManagementSupplement to CivicAction (A): Launching a Multi-stakeholder Initiative, 9B16C018.Starting at €5.74
-
Bixi Goes to New York
Yves Plourde; Jean-Louis SchaanCase IVEY-9B15M013-EEntrepreneurship, StrategyIn May 2011, the Public Bike System Company, based in Montreal, Canada, was preparing to answer a request for proposal by New York City to create a financially self-sustaining public bike-sharing system. Three years earlier, the company, owned by the Montreal Transit Authority, had created Bixi, a service that made bikes available to members through docking stations, powered by solar energy, spread across the city. Although its financial structur...Starting at €8.20
-
iMPath Networks
Terrence Kulka; Jean-Louis Schaan; Ken MarkCase IVEY-9B06M094-EEntrepreneurship, StrategyThe vice-president marketing (VP) for iMPath Networks, a leading provider of managed video networks for surveillance and enterprise applications, is presented with an offer to take over as CEO of the firm. It was October 2001 and iMPath was in poor shape after growth in expenses outpaced sales growth from 1999 to 2000 when the firm pursued aggressive growth targets in international markets while increasing the number of employees. Unfortunately f...Starting at €8.20