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The Northwest Passage
Leonard, Herman B.; Brannen, PeterCase HBS-309067-EFollowing dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case summarizes the bleak history of the exploration of the Northwest passage over several centuries, examining expeditions that employed a broad spectrum of strategies, leadership styl...Starting at €8.20
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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The Northwest Passage (Epilogue)
Brannen, Peter; Leonard, Herman B.Case HBS-309068-ESupplement to 309067Starting at €8.20
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Sensible Life Products (A)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M057-EStrategyAn entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has rec...Starting at €8.20