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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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RBC and the MicroFIT Program
Mark ArnisonCase IVEY-9B17M181-EStrategyIn 2010, RBC Financial Group (RBC), a banking and insurance company headquartered in Toronto, Canada, had implemented a new loan program. The program targeted clients who were seeking loans for the installation of electricity-generating solar panels on their property under a new government-sponsored green power program, the Micro Feed-In Tariff Program (microFIT). For RBC, the loan program was an excellent fit with the company’s strategy to suppo...Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosCase IVEY-9B17M116-EEntrepreneurship, StrategyIn 2015, the Copenhagen School of Entrepreneurship (CSE), the largest business incubator in Denmark, was admitting 100–125 new start-ups each year and attracting external funding of US$33 million from both public and private sources—all with an annual budget of US$435,000, funded exclusively by the Copenhagen Business School. Like most business incubators, CSE worked to provide entrepreneurs with training, mentorship, and investors, and to enhanc...Starting at €8.20
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Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships
Theresa A. Chika-James; Mark ArnisonCase IVEY-9B20M064-EEntrepreneurship, StrategyIn early 2019, the senior executive partners of Mosaic Home Services Ltd. (Mosaic), a home improvement and commercial property management company in Edmonton, Alberta, needed to choose from among several potential new partnership deals. When the senior executive partners had exited a family-owned commercial construction business in 2015 to start Mosaic, their major objective had been to help improve the living spaces of homeowners and the work sp...Starting at €8.20
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Orchid Species Preservation Foundation: Choosing a Direction
Mark ArnisonCase IVEY-9B17M055-EStrategyThe Orchid Species Preservation Foundation (OSPF) was a not-for-profit organization in Edmonton, Alberta, Canada. It was dedicated to the preservation of rare orchid species. The OSPF had 4,500 orchids housed in a greenhouse facility at the Muttart Conservatory, which was owned and managed by the City of Edmonton. In the autumn of 2014, the Muttart Conservatory management decided that the orchid collection should be downsized, in turn sparking th...Starting at €8.20
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Tokyo Jane
Robert D. Austin; Dana Minbaeva; Simon SchaferCase IVEY-9B14M085-EEntrepreneurship, StrategyTokyo Jane is an accessible fashion jewelry company that makes and markets its products as “luxury for less” by designing, importing and selling fashion jewelry pieces that look luxurious but cost only a fraction of the high-priced items that inspired them. Finished products are air-shipped to company headquarters in Copenhagen, Denmark from factories in China, stocked in the head office and delivered to 400 retail partners —small fashion boutiqu...Starting at €8.20
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A. P. Moller-Maersk: Enabling Strategic Business Transformation
Robert D. Austin; Dana MinbaevaCase IVEY-W27857-ELeadership and People Management, StrategyA.P. Moller-Maersk (MAERSK), an integrated container logistics company based in Copenhagen, Denmark, has been on a decade long strategic transformation journey that was accelerated by the COVID-19 pandemic. MAERSK’s ambitious strategic business transformation converted the organization from an unwieldy family-owned conglomerate to an integrated container and logistics company. This massive shift required new organizational capabilities, new leade...Starting at €8.20