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TwinHills Centro: Social Return on Investment
Mahrukh Tahir; Elizabeth Henderson; Irene HerremansCase IVEY-9B16M087-EEntrepreneurship, StrategyIn 2012, TwinHills was a proposed community development project by a private land developer in Calgary, Canada. The developer's utopian vision was to create a community that met a “five bottom line” model of economic, social, environmental, technological, and spiritual components. This vision was not necessarily shared by the agencies involved in the development approval process, including those in city council. The landowner identified social re...Starting at €8.20
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Enbridge: Looking Toward the Future
Fernanda Lorenzetti Alves; HangXing Ma; Irene Herremans; Cameron WelshCase IVEY-9B16M025-EStrategyIn 2009, Enbridge announced the Neutral Footprint program to enhance its social licence to operate, increase its corporate responsibility, and in turn improve its corporate reputation through good performance. The program also gave Enbridge an opportunity to provide information about its financial and non-financial performance. By the end of 2012, Enbridge had suffered from unfavourable publicity due to oil spills. It also encountered a great dea...Starting at €8.20
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True Büch Kombucha: Purposeful Growth
Candace Moody; Darrin AmbroseCase IVEY-9B18M188-EEntrepreneurship, StrategyShortly after entering the kombucha market in Calgary, Alberta, True Büch Kombucha (True Büch) experienced significant growth. True Büch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demaStarting at €8.20
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City of Calgary: Financing Infrastructure
Pernille Goodbrand; Darrin Ambrose; Jyoti GondekCase IVEY-9B18M041-EStrategyIn 2007, the former Calgary mayor was preparing to make the case for a Community Revitalization Levy to secure financing to develop Calgary’s East Village, a downtown brownfield site. The East Village had a difficult history, and economic, social, and environmental issues abounded there. All previous attempts at redevelopment had failed. After doing meticulous research, the mayor presented to Calgary City Council his idea of the Community Revital...Starting at €8.20